What Trademarks Protect Trademarks protect brand identifiers: business names, logos, slogans, product names, and distinctive package designs. Prevents consumer confusion about source. Who Owns Trademarks Created by Freelancers? Unlike copyright, trademarks belong to the company using them in commerce. Even if you design a logo, the client using it for their business owns the trademark rights. Freelancer Trademark Searches Before finalizing logo or name designs, search USPTO database and Google to avoid infringing existing marks. Reduces liability risk. Protecting Your Own Brand Register your freelance business name and logo if you plan to build brand recognition. Federal registration costs $250-$350 per class of goods/services.