Why Portfolio Rights Matter Your portfolio is your primary marketing tool. Without portfolio rights, you can't show potential clients what you're capable of creating. Standard Portfolio Rights Clause "Designer retains the right to display the Work in Designer's portfolio, website, and marketing materials with attribution to Client. Client may request confidentiality for up to 12 months after project completion." Negotiating Confidential Projects For sensitive work: time-limited confidentiality (6-18 months), permission for anonymized case studies, or right to request permission when needed. Attribution and Credit Negotiate for credit line on work when published, link to your website in footers, and testimonial rights.