Licensing vs. Work-for-Hire Licensing: You keep ownership, client gets defined usage rights. Work-for-hire: Client owns everything. Licensing preserves your portfolio rights and future income potential. Exclusive License Only the client can use the work. You can't license to others, but you retain ownership. Should command higher fees than non-exclusive. Non-Exclusive License Multiple clients can license same work. Common for stock photography, templates, and reusable designs. Lower per-client fees but multiple revenue streams. Key License Terms Duration (perpetual vs. term-limited), territory (worldwide vs. specific regions), medium (web only, print, all media), exclusivity, and modification rights.